联合利华（Unilever）“未来食品”计划横空出世，剑锋直指12亿美元植物性食品的年度销售目标

吃素好繁体 2020-11-25 21:58

原文：https://vegnews.com/2020/11/unilever-sets-1-2-billion-annual-target-for-plant-based-sales

注：译文谨供参考。

UNILEVER SETS $1.2 BILLION ANNUAL TARGET FOR PLANT-BASED SALES

联合利华对植物性食品设定12亿美元年度销售目标

Currently, the conglomerate has several vegan products under its belt, including Ben & Jerry’s plant-based ice cream line, Magnum’s non-dairy ice cream line, and vegan meats under The Vegetarian Butcher brand.

目前这家大型企业集团麾下已推出了不少纯素食产品，其中包括Ben & Jerry’s的植物性冰淇淋系列、梦龙（Magnum）的无乳冰淇淋系列以及植卓肉匠（The Vegetarian Butcher）品牌的各种纯素肉制品。

by ANNA STAROSTINETSKAYA

作者：ANNA STAROSTINETSKAYA

NOVEMBER 19, 2020

2020年11月19日

This week, multinational conglomerate Unilever announced its goal to increase sales of its plant-based meat and dairy products to €1 billion ($1.2 billion) by 2027, representing a five-fold increase of its current sales in the category. The target is part of its “Future Foods” initiative which aims to provide consumers with more eco-friendly and healthy choices. As part of the effort, Unilever also pledged to halve its food waste by 2025.

跨国大型企业集团联合利华（Unilever）于本周宣布宏伟发展目标，志在2027年前将其植物性肉类和奶类产品的年销售额提高到10亿欧元（12亿美元），即相当于其目前的植物性食品销售额飙升5倍。这一目标属于联合利华“未来食品”（"Future Foods"）计划的一部分；该计划旨在为广大消费者提供更环保的健康饮食选择。此外，联合利华还承诺到2025年将其食物浪费量减半。

“As one of the world’s largest food companies, we have a critical role to play in helping to transform the global food system,” Hanneke Faber, president of Unilever’s foods and refreshment department, said. “It’s not up to us to decide for people what they want to eat, but it is up to us to make healthier and plant-based options accessible to all. These are bold, stretching targets which demonstrate our commitment to being a force for good.”

“作为世界上最大的食品公司之一，我们要在助力改革全球食品体系方面发挥关键作用，”联合利华食品茶点业务部总裁汉妮可·法贝尔（Hanneke Faber）说道。“尽管不是由我们来决定人们想要吃什么，但我们有责任向所有人推广普及更健康的植物性食品。这些具有挑战性的大胆目标表明我们矢志成为善的力量（force for good）。”

Unilever’s sales target will result in the introduction of new products under its The Vegetarian Butcher brand—a Dutch brand it acquired in 2018 which is now distributed across 30 countries. Unilever also expects the expansion of plant-based options under its other brands—such as Ben & Jerry’s, Hellmann’s, and Magnum—to help meet its $1.2 billion sales target. Last year, Unilever invested $94 million to build The Hive in the Netherlands, a food innovation center that works with academic researchers, startups, and other partners to develop new products, including plant-based meat and sustainable food packaging.

联合利华设立销售目标将有力促进其推出植卓肉匠品牌的新产品──联合利华在2018年收购了这家荷兰品牌公司，所生产的素食产品现已销售遍及30个国家。联合利华还打算扩大本集团其他品牌的植物性食品范围──诸如Ben & Jerry’s、好乐门（Hellmann's）和梦龙（Magnum）品牌──以加快实现其设定的12亿美元年销售目标。联合利华去年在荷兰投资9400万美元建设食品创新中心“The Hive”（“蜂巢”），旨在该处与学术研究人员、初创公司及其他合作伙伴进行密切合作，共同研发包括植物肉和可持续食品包装在内的各种新产品。

After Unilever announced its intent to accelerate its plant-based sales, analytics company GlobalData called upon other major companies to follow Unilever’s steps to seize the growing opportunity, particularly in light of the ongoing COVID-19 pandemic when consumer attitudes and purchasing habits have greatly shifted away from animal products.

在联合利华宣布加速其植物性食品销售的计划后，鉴于COVID-19（2019冠状病毒病）疫情持续蔓延，而且消费者态度和购买习惯已经大大远离动物制品，故此全球数据（GlobalData）分析公司呼吁其他各大公司更应抓住发展机遇积极效仿联合利华的做法。

“Vegan and plant-based alternatives were a source of growth and innovation prior to the pandemic, both in retail and foodservice, and interest really seems to have increased during COVID-19,” Ryan Whittaker, Consumer Analyst at GlobalData, said. “In many ways, Unilever could be said to be leading the way in how business is going to have to become greener, less wasteful, and ultimately more sustainable. Other companies should take note; their plans for the future should consider the use of plant-based alternatives to help redesign the global food system. They don’t need to tell consumers what to eat, but by making greener products easier to access, they enable consumers to freely make that choice.”

“早在COVID-19疾病大流行（pandemic）之前，纯素和植物性替代品就已经是零售业与餐饮服务业增长和创新的源泉，后来到了疫情持续肆虐的时候，广大消费者对这些产品的兴趣看来也真的是增加了，”全球数据公司的消费者分析师赖恩·惠特克（Ryan Whittaker）表示。“为了使企业业务能够增强环保、减少浪费并最终更可持续发展，可以说联合利华在许多方面都起到了带头作用。其他公司应该对此加以注意；他们的未来计划也应当考虑利用植物性替代品来帮助重塑全球食品体系。各公司并不需要吩咐广大消费者吃什么，但可通过创造更容易获得、更环保的产品，让消费者能够自由地做出相应的选择。”

联合利华（Unilever）“未来食品”计划横空出世，剑锋直指12亿美元植物性食品的年度销售目标

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